Money is not the problem. The problem is: why should you get it?
One LinkedIn message. No track record. One million dollars.
In this live masterclass, I'll show you exactly how funding really happens and before we finish, you won't just learn how to ask.
You will send your message. Live. With me.
Registration closes when the session begins. Recording included for all registrants.
The problem (in your words, not mine)
When I shared the story of a message that changed everything, dozens of you wrote the same sentences:
Here’s what those comments tell me: you already know what you should do. You’ve drafted the message in your head a hundred times. What you don’t have is the structure, the confidence, and someone who’s actually done it showing you how.
The truth most fundraising training skips
Billions of dollars moved through foundations, CSR budgets and development funding last year. The money is not missing.
But funding doesn’t go to the neediest organisations. It doesn’t even go to the best proposals. It goes to the people, projects and organisations that can answer one question:
— why should you get it? —
Most training teaches you to write better proposals. I teach you what happens before the proposal, because by the time you’re writing one, the decision is mostly already made.
What we cover: the 3-hour arc
01
Part One — WHO Gets Funded
There is a who. Funders back the person before the proposal. You’ll learn the “They Don’t Know” Principle, how I showed up in the world’s biggest rooms while sleeping in a basement in New Jersey, and why your current conditions do not disqualify you. If you’ve been waiting until you’re “ready” this hour ends that.
02
Part Two — WHAT Gets Funded
The Funder’s Value Equation, the silent calculation every funder runs on your organisation, written out for the first time. You’ll score yourself on all four dials and find your fastest path to becoming more fundable which, for most leaders, is fixable in weeks, not years. You’ll draft your One-Page Value Case: the 60-second answer to “why should you get it.”
03
Part Three — HOW Funding Happens
The full story of the million-dollar message, where I was, what I wrote, and what happened next. Then the exact 5-line DM Framework for messages people actually answer, and the Follow-Up System that turns silence into yeses without ever sounding desperate. All partnerships are the same: introduction → nurture → trust → alignment → shared objectives. You’ll learn the whole lifecycle.
Finale
The Finale — SEND IT
You’ll write your real message, to a real person, using the framework and we’ll press send together, live, in the room. You won’t leave planning to reach out. You’ll leave having done it.
What you walk away with
Your message written and SENT before the session ends
The Funder’s Value Equation scorecard, know exactly where you’re losing funders, and how to fix it
Your One-Page Value Case draft, the 60-second answer to “why should you get it”
The 5-Line DM Framework, reusable for every ask you’ll ever make
The Follow-Up System, the rhythm that turns silence into meetings
The full masterclass workbook. every framework, worksheet and script in one place
The recording, yours to keep
Reserve your seat
Choose the experience that fits.
The Masterclass
₦100,000
- Live 3-hour session with Abosede
- Full workbook and frameworks
- Recording, yours to keep
Recommended
The Masterclass + 1:1
₦500,000
- Everything in The Masterclass
- Private 1:1 Zoom deep dive with Abosede
- Personal review of your Value Case and first DM
Registration closes when the session begins. Recording included for all registrants.
Who this is for
- ◆Nonprofit and NGO founders who are tired of watching less impactful work get funded
- ◆Social entrepreneurs and community builders who need partners, sponsors and supporters
- ◆Impact-driven professionals and experts who want organisations to fund their work
- ◆Anyone who has ever drafted the message — and never sent it
You do NOT need: previous fundraising experience, a registered NGO, a long track record, or a big network. (That last one matters — the entire first hour is about why.)
Meet your facilitator
Abosede George-Ogan
Abosede George-Ogan has spent nearly a decade building one of West Africa’s most recognised women’s leadership organisations, and raising the money to do it.
As a director of fundraising, she once sent a single LinkedIn message on behalf of an organisation with no track record. That message became a $1,000,000 grant. Since then she has built WILAN Global into an institution funded by some of the world’s most respected funders, created The Leading Woman Show broadcast across Nigeria’s biggest networks with over 64 million views and advised governments, global institutions and hundreds of founders on how funding really happens.
She holds a Master in Public Administration from Harvard Kennedy School, is an Eisenhower Fellow, and is the author of Building a Conscious Career.
She teaches from evidence, not theory. Everything in this masterclass, she has done.
Why live, and why now
I could have made this a recorded course. I didn’t because the moment that changes people isn’t hearing my story. It’s sending their message with the fear still in their body in a room full of people doing the same thing.
That only happens live. And the live experience happens once: Thursday, August 14.
RESERVE YOUR SPOTFrequently asked questions
I’ve never raised funding before. Is this for me?−
Yes, arguably more than anyone. You’ll build the right foundations before bad habits form: how funders think, how to position your work, and how to make the first approach with confidence.
Will I learn how to write grant proposals?+
This masterclass covers what happens before the proposal: credibility, positioning, relationships, and the outreach that gets you invited to submit one. By the time you write a proposal, the decision is mostly made. This is where it’s made.
Is this only for registered NGOs?+
No. Whether you’re planning a nonprofit, running one, or leading any social impact project, the principles are identical. (They apply to partnerships and sponsorships too, not just grants.)
I don’t have many connections. Can this work for me?+
Yes. The DM Framework was built for exactly this. The million-dollar message went to someone who had no reason to know the sender. You’ll learn how to open doors you weren’t born next to.
I’m afraid of reaching out. Will this actually help?+
This entire masterclass was built from comments like yours: “I’m always afraid of asking.” You won’t just hear about overcoming the fear. You’ll act through it, live, with the room. That’s the point of the finale.
Will there be practical exercises?+
Yes. This is a working session, not a lecture. You’ll complete your worksheets live, draft your real message, and send it before we close.
Can I ask questions during the session?+
Yes, there’s live Q&A, and a few participants will get their outreach messages coached live.
Will I get the recording?+
Yes, every registrant receives the recording. But the live experience (the coaching, the sending moment) happens once.
How long is it?+
About three hours, designed to move fast and end with action.
What if I’m not ready to apply for funding yet?+
Then you’re exactly on time. This is the preparation. Most people ask too early, with no positioning, and burn contacts they needed. You’ll leave knowing how to get ready and what to do first.
One last thing
Somewhere in your drafts, on your phone, or just in your head, there’s a message you’ve been afraid to send.
You’ve already paid the price of the no, every single day, in advance.
You’ve never priced the yes.
What if you get a yes?
REGISTER NOW
“I’m always afraid of asking.”
“I’ll send that DM.”
“This is exactly what I needed.”
“Teach me.”
“I’ve written this message so many times and deleted it every time.”
“How do you even start when nobody knows you?”